Cette production de Barnbrook pour la publication canadienne Adbusters, questionne le rôle du designer graphique au sein du système publicitaire capitaliste. Elle reprend les codes visuels employés par les marques de voiture, de sport, du luxe, des fast-foods... et joue avec notre intégration de ces codes pour les détourner. Le panneau était visible à Las Vegas en parallèle de l'AIGA conference (American Institue of Graphic Arts).
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I think designers [today] acknowledge the politics of design more than any generation before,” says Barnbrook. “We have had the Occupy movement, the financial crash, the rise of inequality, the rise of social media and its political usage. By and large though they choose to generally ignore it, hoping that the issues will go away if they don’t talk about them or at least don’t take responsibility. They’re choosing to keep their head down and just do the work."
On a practical level it is much easier to live that kind of life than to accept what you are doing has implications for the world. A lot of clients would be rather incensed at this kind of discussion. However I have always had this ‘problem’ of not separating design in any way from the real world. You cant just put work out there and let that be the end of it. If you are interested and you want your job to have some worth to society, you need to have a bit of courage and question these things.